I designed a strategic customer retention tool for MMT Auto to increase lifetime value. The objective was to create a physical touchpoint that encourages repeat business through a structured discount system. The design maintains the brand’s professional standards while serving a clear commercial function.
design process
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execution
I utilised a 350gsm silk stock with gloss lamination to ensure the coupon felt durable and premium. This tactile quality reinforces the brand’s commitment to excellence and ensures the promotional material survives the workshop environment.