Brand Design
Sweet Dynasty
Date
July 2025
Client
Sweet Dynasty
Service
Branding
Design
Software
Illustrator
Figma
Photoshop
Lightroom
Project Brief
Sweet Dynasty is a Melbourne dessert brand inspired by the culture and traditions of 1980s Hong Kong. The challenge was to honour a specific cultural heritage while creating a brand identity that could resonate with a broader contemporary audience.
Drawing from nostalgic visual references, family owned dessert houses, and the warmth of shared dining experiences, the identity balances familiarity with simplicity. The resulting system captures the comfort and character of traditional Hong Kong desserts while providing a flexible foundation for a modern hospitality brand.
design process
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execution
Capturing the warmth of Hong Kong dessert culture through a contemporary and approachable visual identity.
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