Sweet Dynasty
Brand Design
Date
July 2025
Client
Sweet Dynasty
Service
Branding
Design
Printing
Software
Illustrator
Figma
Photoshop
Lightroom
Project Brief
Sweet Dynasty is a Melbourne dessert brand bringing 1980s Hong Kong ritual to a modern audience. The challenge was to translate specific cultural nostalgia into a universal visual language. I built a system that captures the warmth of memory while functioning as a high-performance hospitality brand.
design process
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execution
A responsive identity system that uses nostalgic visual cues to create a sense of familiarity and warmth across every customer touchpoint.
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