Shark Fin
Promotion Poster Series
Date
August 2023
Client
Shark Fin
Service
Design
Photography
Printing
Software
Photoshop
Illustrator
InDesign
Lightroom
https://www.sharkfin.com.au/
Project Brief
I developed a recurring promotional system for Shark Fin to support their strategic shift towards a multi-cultural dining experience. The goal was to create a cohesive poster series for their premium beverage programme that captured the brand’s energy while remaining functional for a fast-paced hospitality environment.
design process
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execution
The campaign resulted in a 24% increase in sales during the promotional period. I designed a flexible layout system that allowed the posters to adapt across various formats (A5 to A6) and beverage categories. This ensured visual consistency and professional execution as the brand expanded its cultural and culinary footprint.
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