The founders of Jo & Jim Service Group required a visual identity that balanced their dual expertise in cleaning and construction. I developed a high-contrast business card system that uses a monochromatic palette to represent these two distinct service pillars.
design process
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execution
The cards were engineered with a 360gsm silk artboard and a matte laminate finish. I applied a Spot UV treatment to the logo to create a tactile contrast, ensuring the brand mark is the focal point of every physical interaction.