Yonex has become one of my go-to brands for badminton gear, thanks to its underrated commitment to quality and innovation. However, I feel their branding could be more polished and cohesive. As part of Yonex's "Put Your Spin On It" series, I created posters inspired by Olympic gold medalist Viktor Axelsen. These designs celebrate Yonex's flexibility while incorporating Denmark's national colours, offering a fresh perspective on their brand identity.